Pro-Life Marketing Organization Fights Meritless Lawsuit Targeting Its Free Speech
Thomas More Society Defends Pro-Life Speech Against Lawsuit Brought By Abortion Facility
Attleboro, MA - Today, Thomas More Society attorneys on behalf of Choose Life Marketing, filed a reply in support of their motion to dismiss in the U.S. District Court for Massachusetts, against a meritless lawsuit brought by abortion provider Four Women Health Services.
Four Women Health Services argues the marketing services provided by Choose Life Marketing for Abundant Hope, a pro-life pregnancy center and co-defendant in the case, “mislead” women seeking abortions, simply because Choose Life Marketing employs standard marketing practices to better help Abundant Hope offer alternatives to abortion, such as parenting support, adoption resources, and material assistance.
“Massachusetts’ abortion businesses, backed by a former attorney general with a history of targeting pro-life speech, are attempting to tear up the First Amendment and suppress speech they disagree with,” said Peter Breen, Executive Vice President and Head of Litigation at Thomas More Society. “Choose Life’s amplification of the reach of pregnancy centers in Massachusetts is lawful and protected by the First Amendment, no matter how the abortion industry tries to twist it.”
The newest filing follows an earlier motion to dismiss, filed by Thomas More Society attorneys on March 14, 2025. In a rare move, the court allowed Four Women Health Services to completely rewrite their original complaint, after conspiratorial claims spurred by the pregnancy center’s effective community outreach. The abortion facility then added Choose Life Marketing as a defendant, alleging “unfair business practices” under state and federal law, in a renewed attempt to stifle its speech.
“This meritless lawsuit hijacks commercial laws to gag the pro-life message which the abortion provider opposes,” explained Nathan Loyd, Staff Counsel at Thomas More Society. “The First Amendment protects the right of pregnancy centers to tell women they exist and provide free assistance. If successful, the plaintiff's theory threatens all kinds of community organizations and charities offering free services that others charge for—think about food banks giving free food, or women's shelters giving free housing—across Massachusetts and the country.”
"At core, the abortion provider fears that the pro-life message is more persuasive than its own pro-abortion message. It thinks it will make more money by silencing pro-life speech."
Four Women Health Services is represented by former Attorney General of Massachusetts, Martha Coakley, who was prominently rebuked by the U.S. Supreme Court in the landmark pro-life free speech case, McCullen v. Coakley (2014).
